In Mumbai’s bustling Worli district, the Evolve Artisanal Experience Centre is redefining retail with an innovative approach to showroom design. Crafted by ACKM Studio’s co-founders Aneri Mehta and Khushali Chawda, this space transcends traditional product displays, offering a sensory, interactive environment that engages designers, clients, and material enthusiasts alike. Launched in 2025, the showroom champions artisanal surface finishes and decorative panels, inviting visitors to experience materials in a dynamic, hands-on way.
Unlike conventional showrooms with rigid layouts, Evolve Artisanal encourages exploration without a prescribed path. Visitors can wander freely, drawn by curiosity to interact with textures, colors, and finishes. The design rejects passive presentation, instead creating a “living, breathing ecosystem” where materials perform. A custom track-based panel system allows walls to slide, pivot, and reconfigure, transforming the space in real time. Quiet nooks or dramatic backdrops emerge effortlessly, letting visitors feel the grain of surfaces under varying light conditions, mimicking real-world applications.
The showroom’s aesthetic is both minimal and tactile. Pastel pink concrete envelops walls and ceilings, forming a monolithic shell that contrasts with raw concrete furniture. A central sculptural table—a thick concrete slab—anchors the space, serving as a hub for collaboration, where designers lay out samples, exchange ideas, and spark creativity. Artificial lighting enhances the experience, with recessed linear fixtures and targeted spotlights creating a layered glow. As evening falls, the showroom radiates warmth, inviting slower, more deliberate interaction.
Functionality coexists with theatrics. The space splits into two halves: an open, theatrical expanse for displays and a hidden functional zone with a pantry, workstations, and conference areas. This duality ensures practicality without sacrificing immersion. The design’s fluidity, from curving walls to shadow play, fosters a dialogue between visitors and materials, making every visit a unique journey.
Evolve Artisanal aligns with Mumbai’s evolving retail scene, where experiential design is gaining momentum. Similar innovations, like Aquant’s candy-colored sanitary ware showroom in Mahalaxmi, use curves and textures to create intuitive experiences. Mumbai’s retail is increasingly about storytelling and engagement, with stores like IKEA’s Worli city store adapting to urban needs through interactive displays and omnichannel integration. Evolve Artisanal takes this further, positioning itself as a sandbox for design exploration.
The showroom reflects broader trends in India’s design landscape, spotlighted by events like Design Mumbai (November 2024), which showcased over 150 brands blending craftsmanship with contemporary innovation. Evolve Artisanal’s focus on artisanal surfaces taps into this celebration of heritage and modernity, offering a space where designers can test and transform ideas. Its interactive ethos echoes global shifts toward immersive retail, seen in virtual showrooms by brands like IKEA, which use AR and VR to enhance engagement.
By prioritizing tactile and visual discovery, Evolve Artisanal challenges the static nature of traditional showrooms. It’s not just a place to view products but a catalyst for creativity, where every interaction sparks new possibilities. In Worli’s vibrant design hub, this showroom stands as a testament to how spaces can elevate the act of creation, inviting all to touch, explore, and reimagine.
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